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According to Green and McBain (2017), with the current global Internet connection and e-commerce, many companies have opted to sell their products to the global market with help of online stores. Bellamy’s Organic has not been left behind. For the past 3 years, the company has heavily invested in online marketing and online sales, which, in return, earned the company a good reputation and enormous sales. With the current market trend, many people are shifting to online business. Bellamy’s Organic, for example, has sold a lot of products through thirty-party websites like t-mall.com, vip.com, and jd.com. They use delivery agencies such as trade zones and also local Chinese providers to enhance the company’s efficiency.

Value Proposition

Bellamy’s Organic has got a good reputation besides other factors that attract customers and help the company beat the competition. The company’s analysis helped it understand the main reasons people love their products and buy them constantly. The company receives a lot of customer feedbacks and takes into account the suggestions.

Certification is one of the factors that attracts people to the Bellamy’s Organic. The company is certified by NASAA, which is a highly regarded organic product certifying organization. The certificate means that the company’s products are of high quality or organic. Secondly, Bellamy’s products are made in Australia. Therefore, mothers love these products because they believe supporting them they will improve the Australian economy. They also know that these products have passed strict Australian standards (Bellamy's Organic, 2016).

Branding is also an important marketing factor. Many people prefer to buy from Bellamy just because of the company’s profile. The company’s image helped many clients appreciate the importance of organic products because of high concentrated nutritious contents found in Bellamy’s products. Furthermore, the company is also environmentally responsible, which attracts new markets. Additionally, the business was started by a mother, which is why the company focuses on mothers. Lastly, people love the company because of convenience, accessibility, and safety of its products.

Bellamy’s Swot Analysis

Bellamy’s Organic has grown to an international level in midst of myriad of challenges. There are a number of factors that have contributed to its growth and also those which have been a hindrance. Below is a SWOT analysis of this company.

Strength

The company has a high growth rate as compared to its competitors. Furthermore, it has an already established sale and distribution networks that have enhanced its revenue growth. Another strength is the market monopoly the company enjoys and its benefits in hindering new start-ups from entering the market (Morgans, 2015).

Weaknesses

Such a big global company as Bellamy’s Organic always requires finances for its operations. While the company is financially stable at the moment, it may be forced to borrow money in the future. There is also a shortage of raw materials as the company does depends on other farms for the agricultural products (Weiner, Consulting, 2017; Morgans, 2015)

Opportunities

An ever-growing demand for its products is a big opportunity for the company. Another opportunity is a constant increase in the new markets where the company operates. This factor has helped the company grow from a small Australian firm to a big international company (Morgans, 2015).

Threats

Price changes are a major threat to the company as input costs are rising as a result of extreme weather conditions that are affecting production. Besides, many government regulations threaten the company’s operations and growth. Inflation is also another concern that is making product costs to rise, a worrying fact since it lowers the demand (Weiner, 2017; Morgans, 2015).

References

Bellamy's Organic. (2016). 8 reasons why mums choose Bellamy’s Organic! Retrieved from https://www.bellamysorganic.com.au/blog/8-reasons-why-mums-choose-bellamys- organic/

Green, B., & McBain, L. (2017). Annual report 2O15-16. Bellamy's Organic Report, 16(1), 3-15.