Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Create an advertising campaign assignment

11/10/2021 Client: muhammad11 Deadline: 2 Day

Unit 7: Assignment - Ad Campaign Project

Overview
The Core Assessment for MK 380 is the development of an advertising campaign for a product or service of the student’s choice. The project involves research and analysis or the target market and the creation of multiple deliverables and mediums.

Each student will work as if they were in an advertising agency/company on a “live case” of their choice. The student will need to gather information to assist with the creation of an ad campaign. There are two parts to this assignment: a paper and sample ads for online presentation.

Directions
Consider yourself to be an advertising agency and this paper a pitch to win a new business from a prospective client. You will discuss the feasibility of the given target market, campaign objectives, and your resulting ad campaign with media plan and evaluation metrics.

You should justify your campaign as one which appeals to your target market and effectively meets the campaign objectives. You must also justify your media choices. The paper should provide much more detail about the campaign than you will be able to fit into your project presentation. Your grade will be based on your ability to communicate that you have learned the course material and can effectively apply the appropriate concepts and information to a real world situation.

He papers should be double-spaced with 10 or 12 point font and one-inch margins. There is no page limit but use your words effectively. The paper for this assignment is a document that is suitable for presentation to a client.

A Campaign Plan
In addition to or instead of an annual plan, a firm may develop a campaign plan that is more tightly focused on solving a particular marketing communication problem in a specified time. Such a plan typically includes a variety of marketing communication (marcom) messages carried in different media and sometimes targeted to different audiences.

The following outline of the sections, and the decisions they represent, in a typical campaign plan.

Typical Campaign Plan Outline
1. Situation Analysis

Background research
SWOTs: strengths , weaknesses, opportunities, threats
Key advertising problem/s to be solved
2. Key strategic campaign decisions

Objectives
Target audience (or stakeholder targets in an IMC Plan)
Brand position: Product features and competitive advantage
Campaign Strategy: Key strategic approach or marcom tool
3. Media strategy (or Points of Contact in an IMC Plan)

Media objectives
Media selection
Media planning and buying:
Vehicle selection
Budget allocation
Scheduling
4. Message strategy

Key Consumer Insight (Brand Relationship Insight in IMC)
Message objectives
Selling premise
Big idea
Message design and executions
5. Other marcom tools used in support

Sales promotion
Public relations
Direct marketing
Personal selling
Sponsorships, merchandising, packaging, point-of-purchase
Integration Strategy (maximize synergy)
6. Campaign Management

Evaluation of effectiveness
Campaign Budget
The outline is useful as a guide for the planning document but more importantly, it also identifies the key strategic decisions that guide various sections of a campaign plan. They include:

identifying the key problems and opportunities,
stating objectives,
targeting the audience,
creating or reinforcing a position,
identifying the key strategic approach that will deliver the objectives, and
using management controls to determine efficiency in budgeting and effectiveness through evaluation.
Sample Ads
The student must deliver at least one print ad and at least two additional media options (TV, radio, cable, internet, billboard, magazine, etc.).

Previous campaigns have included travel and cruise lines, new degree programs, cell phones, and casinos.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Custom Coursework Service
Coursework Help Online
Homework Tutor
Homework Master
Pro Writer
Assignment Hub
Writer Writer Name Offer Chat
Custom Coursework Service

ONLINE

Custom Coursework Service

I have read and understood all your initial requirements, and I am very professional in this task.

$24 Chat With Writer
Coursework Help Online

ONLINE

Coursework Help Online

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$22 Chat With Writer
Homework Tutor

ONLINE

Homework Tutor

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$20 Chat With Writer
Homework Master

ONLINE

Homework Master

I will cover all the points which you have mentioned in your project details.

$43 Chat With Writer
Pro Writer

ONLINE

Pro Writer

Give me a chance, i will do this with my best efforts

$46 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

Give me a chance, i will do this with my best efforts

$43 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Cisco nexus data broker - Lamb chops woolworths price - Assignment 3- extra mile - Violent video games can cause people to act violently in real life. - How to read novels like a professor chapter 1 - Factor tree of 32 - How to date a browngirl junot diaz analysis - Incremental cash flow capital budgeting - Manrose 1351 remote bathroom fan timer control - Cisco subnetting tutorial pdf - Unimelb exams semester 2 - Gen 499 week 4 quiz - 5 pages zi - Bob beck brain tuner schematic - Help DB1 - What is the diameter of vy canis majoris - The battle over net neutrality case study answers - Strategic plan part 1 new product or service - Gas standards act 1972 - Applied Math in Construction - Women's lives a psychological exploration 3rd edition pdf download - Latin pronunciation in english - Iprofile nutrition software free - Technical Writing in Criminal Justice - Chapter 5 - You re the pretender - HRM 326 Week 2 Overseas Assignment, Effective Training, Ch. 10 - Discussion(TM) - Socw 6456 - Bank of america merrill lynch case study - Specialty comparison - Need Macroeconomic analysis tutor - The leadership challenge 5th edition chapter summary - What is metadata which component of a dbms maintains metadata - King of boot camps - Write as a single logarithm with a coefficient of 1 - Taylor v. baseball club of seattle - Sportex fishing rod blanks - Forbes ten ridiculous hr ideas - One page memo - 99.6 kg to lbs - Stanford university press editors - Discussion - Sedimentary rock identification worksheet - Challis lane winery manteca ca - Solar system model rubric - Disney pixar case study - How much is 102 kg - Load restraint guide wa - Ess services home depot - Asthma and Stepwise Management - Romans 15 1b 3a 5 7 13 - Nursing Theory - What is the common name for dioxygen oxide - Bhimkund discovery channel documentary - Free Trade - Students should be able to use phones in school - Argumentative essay 5 paragraphs - Curtin data management plan - Here is a work breakdown structure for a wedding - Is the word christian found in the bible - Ignou regional centre list - Honey nut cheerios nutrition facts panel - What are the first five multiples of 13 - Assignment 1 lenscrafters case study - Why doesn t cybersecurity have a naics code - List of nonattest services - Https www mindtools com pages article common communication mistakes htm - Wendy Lewis 1 - Come let me clutch thee - 2016 california tax form 540 - Mcafee advanced threat protection - Sales of cool man air conditioners have grown - Fiu writing center - Research Question - Melba copland secondary school - Dragon's dogma dark arisen purple map marker - Plain language statement example - Article Assignment - No gumption by russell baker questions and answers - Moreton bay council development applications - Response - Aim of the report - All about public policy worksheet answers - Data analysis paper - Annotated bibliographies - Journal - Cardiff met induction week - Mcgraw hill backpack marketing simulation how to win - Kindle competitors - The impact of covid on cancer patients - Public Speaking-5 - Progressive regressive and proportional taxes worksheet - The practice of statistics chapter 4 answers - Isilon command line reference - Great barrier reef landforms - 1k ohm resistor jaycar - For anyone - WEEK 8 Discussion 2 Pharmacology - Client consultation card for spa - Fit a straight line to the following data